We wanted to convey the new values of the VELCRO® brand through the use of open, transparent spaces. The goal was to achieve a creative, modern, and dynamic environment, including movable walls that combine spaces and a bright, upbeat atmosphere where white dominates a few splashes of colour. The incorporation of VELCRO® products throughout the area has made it possible to create large, transparent spaces that encourage dialogue between people, spaces and light.
In collaboration with Lorena Sauras
Photos by Jordi Adrià